Co. Kilkenny (June 30, 2021) – Northern Ireland native Graeme McDowell, the 2010 US Open Champion and Ryder Cup legend, has signed joint venture to launch a one-of-a-kind Irish whiskey with the innovative, adult beverage, brand builder Fluid Assets.
The newly formed partnership will bring to life an Irish whiskey that pays tribute to Graeme’s inspiring journey from the small seaside town of Portrush on the north coast of County Antrim, Northern Ireland, to the shores of America. “I’m very excited to be building an authentic Irish whiskey brand that honors the spirit of the Irish experience and celebrates the journey to America and the ongoing quest to fulfill your dreams,” said the 14-time PGA and European Tour champion.
“Growing up in a small town you learn that if you want something you have to work hard for it and then make the most of every opportunity that comes your way. Golf propelled me on my journey from Portrush to America to play in college golf and then pursue a career in professional golf which led to my success on the PGA and European Tours.”
Chris Lund, Chief Creative Officer at Fluid Assets, added: “Our goal from day one with Graeme was to build an Irish whiskey brand that is genuine, has its roots in the traditional Irish distilling process with a signature flavour that had universal appeal.
“Graeme’s Irish-American journey inspired our formulation process of distilling a traditional Irish whiskey and finishing it in American oak barrels. Together we wanted a product that represented not just Graeme’s Irish-American journey but that of the over 70 million North Americans that lay claim to having the courage to explore the same path.”
GMac will launch his Irish whiskey for the end of year holiday season of 2021 in Ireland, and in the United States as an exclusive feature at his Nona Blue Modern Tavern locations in Lake Nona and Pointe Vedra Beach, Florida. In 2022 availability of this new Irish American lifestyle brand will be available across North America and Ireland.
For more information, please contact:
Chris Lund @ +16472824779
Devin Borst @ +16472628015
About Fluid Assets Inc.
Fluid Assets Inc. develops and represents unique award-winning adult beverage brands – and we do it like nobody else. Drawing on extensive market knowledge, creative passion, and executional excellence, we respond to consumers’ changing tastes with innovative, trendsetting brands that help people get more out of life’s occasions.